How to Make Money as a Pinterest Manager

One in three shoppers say they discover new brands on Pinterest, so you’re sitting on real money if you learn how to sell it. You’ll build pins that stop thumbs, write keywords that pull clicks, and set up monthly retainers so clients pay before coffee. I’ll show you the exact packages, the templates I use, and the pitch that gets replies — but first, let’s pin down who you actually want to work with.

What a Pinterest Manager Actually Does

Even if you’ve only ever scrolled for recipe pins at 2 a.m., you know Pinterest isn’t “just” pretty pictures — it’s a search engine dressed in lipstick, and I’m the person who makes brands show up and look irresistible. You’ll plan glossy pin visuals, write headlines that snap, and map a Content Strategy that turns casual scrollers into clicks. You’ll plunge into Pinterest Analytics like a detective, spotting what pins sparkle and which ones sink, then tweak descriptions, images, and timing. You’ll schedule, test, report, and tweak, hands-on, coffee in one hand, confidence in the other. You’ll teach clients what those numbers mean, set goals, and celebrate tiny wins — because those small tweaks pay off, beautifully.

Skills and Experience That Clients Want

So you can make pins that stop thumbs and numbers that climb — great. I want you to show clients you know Pinterest trends, and that you read results like a detective reads clues. Say aloud what you’ve done, with screenshots, crisp captions, and a before-and-after that smells like victory. Learn analytics, keyword intent, and creative testing; don’t pretend you invented virality. Meet client expectations by asking timelines, KPIs, and brand voice questions up front, then deliver predictable surprises. Be reliable, fast, and oddly charming on calls. Toss in case studies, a tiny portfolio, and testimonials that sound human. Speak plainly, fix problems, iterate weekly, and celebrate small wins with a gif.

Defining Your Services and Packages

Think of your service menu like a café chalkboard — you want a few smart specials, prices people trust, and something that makes them come back for more. I tell clients to pick clear service tiers, three is usually perfect: Basic, Growth, and VIP. You describe what’s included, add package benefits like monthly reporting, fresh pins, and A/B testing, and you list deliverables in plain language. Show a quick example, like “10 pins, 2 boards, monthly audit,” so they can smell the coffee and nod. Keep upgrade paths obvious, offer add-ons, and make onboarding joyful — a welcome email, a checklist, a shared folder. Tight menus sell better, and yes, your confident voice matters.

Pricing Strategies for Beginners to Pros

When you’re starting out, pricing feels like guessing the weight of a wrapped gift — thrilling, slightly terrifying, and probably wrong the first time, but you’ll get better fast if you pay attention. I tell you this because you’ll need a method, not magic. Do market research, poke around forums, and suss out average hourly and retainer rates. Run competitor analysis, pretend you’re a mystery shopper, take notes on deliverables and price anchors. Start with simple tiers: DIY audit, monthly management, premium strategy. Charge for outcomes, not just tasks. Add small extras—fast turnaround, reporting in-depth analyses. Raise prices when you hit repeatable wins, testimonials, and case studies. Be bold, test offers, adjust monthly, and keep the receipts.

Essential Tools and Templates to Save Time

While you’re juggling client pins, captions, and the occasional design meltdown, the right tools and templates are the difference between chaos and a steady paycheck — trust me, I’ve learned that the hard way, usually at 2 a.m. with a cold coffee and a cursed font file. You need Pinterest analytics tools to prove value, and content scheduling software to stop doing everything at midnight. Use template packs for pins, caption banks, and spreadsheet dashboards. They’ll save hours, lower heart rate, and make you look like a wizard.

Creating a Repeatable Pinterest Workflow

Because you can’t wing every client launch and expect your coffee addiction to cover for missed pins, I built a repeatable Pinterest workflow that runs like a tiny, cheerful factory — and I’m handing you the blueprints. You’ll start with a brisk content audit, smell the fresh ideas, toss stale ones, and map topics to dates. Use pinterest scheduling strategies to batch pins, set consistent posting windows, and automate evergreen reposts. Then, apply clean content curation techniques: scout sources, clip images, jot hook lines, and stash everything in folders that actually make sense. Weekly check-ins, quick analytics grabs, and a tidy task list keep momentum. It’s practical, slightly obsessive, and blissfully repeatable — your clients will thank you, eventually.

Designing Pins That Drive Clicks and Saves

You want pins that stop the scroll, so I tell you to pick bold, clear images that look great at a quick glance and pop on a crowded feed. Make text readable—big, punchy headlines, short sublines, good contrast—so readers get the promise without squinting, and optimize file sizes and aspect ratios so they load fast. Trust me, you’ll get more clicks and saves when visuals sing, words guide, and everything’s tuned for speed.

Clear, Compelling Visuals

A good pin stops the scroll like a neon sign in a blackout, and I’m about to show you how to make that happen without Photoshop wizardry or soul-crushing hours of trial and error. You’ll lean on visual composition, tight framing, and a clear focal point so the eye lands where you want—fast. Use color psychology, bold contrasts, and one dominant hue to trigger mood and action; warm tones feel urgent, cool tones feel trustworthy. Pick crisp photos, remove clutter, add breathing space, and crop for mobile. I like to mock my own first drafts, then trim them down until every item earns its place. Test variants, note what sparks saves, and iterate. Design smart, and clicks follow.

Optimized, Readable Text

When text on a pin reads like it’s whispering through a fog, you’ll lose eyeballs faster than a bad thumbnail, so let’s make your words loud, clear, and impossible to ignore. You want bold headlines, short verbs, and contrast that snaps — think white on deep teal, not beige on oatmeal. I test font sizes, line spacing, and hierarchy, then check Pinterest Analytics for what actually sticks. Use punchy CTAs: “Save this hack,” “Try tonight.” Keep body text to a single idea, eight words max when you can, and let negative space breathe. Match copy to your Content Strategy, target intent, and season. Read aloud. Squint. If it still fades, rewrite it until it sings.

Writing SEO-Driven Descriptions and Keywords

Even if keywords make your eyes glaze over, I’ll make them feel useful — and maybe even a little thrilling. You’ll learn simple SEO techniques, I’ll hold the flashlight, and we’ll dig up the words people actually type. Do keyword research like a treasure hunt: list ideas, check volume, peek at intent, then pick winners that match the pin’s image and promise.

Write descriptions that smell like you polished them: vivid verbs, tactile details, a clear benefit up front. Drop primary keywords naturally in the first line, sprinkle long-tail phrases later, and add 3–5 relevant hashtag-style keywords for discovery. Test variations, track saves and clicks, then tweak. It’s hands-on, fun, and yes, oddly satisfying when a pin finally pops.

Finding and Pitching Your First Clients

You’ll start by picturing your ideal client — the brand you actually want to work with, who swipes through Pinterest like it’s oxygen and cries for better pins. I’ll help you craft an irresistible pitch that hooks them in the subject line, shows quick wins in the first sentence, and ends with a simple, bold call to action. Then we’ll test outreach channels — DMs, email, and LinkedIn — tweaking messages like a chef tasting soup until one bites.

Define Ideal Client

If you want to stop pitching into the void, start by picturing one real person so clearly you could sketch their morning coffee habit and Pinterest scrolling rhythm. I want you to name them—Sarah, Miguel, whatever fits—then list the target audience traits that matter: niche, income, business stage. Jot client demographics: age, location, platform comfort, buying triggers. Smell the coffee, hear their thumb swipe. Picture their problem, the exact words they’d use to complain at 9:12 a.m. That clarity saves you hours, and cringe pitches. With a living avatar you’ll choose services that feel custom, set prices that land, and find channels they actually use. It’s less guessing, more strategy, and way more fun.

Craft Irresistible Pitch

How do you grab a stranger’s attention in an inbox that smells like 200 unopened newsletters and a sad promo code? I keep it crunchy. You open with a tiny, specific compliment—“Loved your latest pin about cottagecore recipes”—then drop a clear outcome: more clicks, less busywork. You’ll use persuasive communication, short bullets, and a one-sentence case study that sounds human, not robotic. For crafting proposals, skip the PDF novel; give a bite-sized plan, prices, and a next step: “If this sounds good, can I audit one board?” Say your price confidently, offer a low-risk trial, and add a friendly deadline. Keep your voice warm, a little cheeky, and make replying so easy they almost can’t resist.

Outreach Channels Tested

Because cold DMs feel like shouting into a crowded coffee shop, I tested a handful of quieter, smarter doors instead. You’ll like the wins: targeted social media posts that felt human, warm email sequences with single-line hooks, and local networking strategies that actually led to coffee. I photographed notes, scribbled lead sources, and messaged like a polite neighbor.

Try small experiments, track replies, refine your script. Pitch clear value, then shut up and listen.

Scaling Your Pinterest Business and Retainers

When you’re ready to stop trading hours for pennies, you’ll need systems that scale — not just hustle and caffeine. I’ve been there, juggling pins at midnight, so listen: start with clear scaling strategies, document workflows, and templates that hum like a well-oiled board. Train a VA for boring tasks, batch content creation, and set SOPs so you don’t burn out.

Next, lock clients into retainer agreements that reward consistency; offer tiered packages, KPI check-ins, and a steady monthly rhythm. Say what you’ll do, when, and how success looks — clients love clarity. Price for value, not time. You’ll breathe easier, make predictable income, and finally sip coffee without checking analytics every five minutes.

Conclusion

You’ve got this. Pin smart, sell services, track results — rinse, repeat. Did you know Pinterest drives 3.8% of all U.S. retail visits, higher than TikTok, Snapchat, and Twitter combined? That means people come to buy, not just scroll. Start with a clear package, charge for outcomes, and show clients the analytics. I’ll cheer from the sidelines, while you create scroll-stopping pins, close retainers, and bank predictable income. Ready?